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brand identity
100 SEELEN
An experimental branding project exploring collective identity and emotional connectivity. 100 Seelen visualises shared humanity through a flexible, modular design system.
The challenge was to visually express interconnectedness while preserving individuality, ensuring that each element felt distinct yet part of a cohesive whole. By balancing abstract symbolism with emotional immediacy, the design needed to resonate with diverse audiences, making complex ideas both accessible and deeply engaging.






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