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Talk it out
NGO rebranding
This project involves a careful redesign of TalkItOutHK’s brand identity to better represent its vital role as an LGBTQ+ mental health nonprofit in Hong Kong. The goal was to create a visual language that is welcoming, inclusive, and respectful, reflecting the organisation’s commitment to providing safe, compassionate, and accessible support.
Balancing sensitivity with clarity, the new identity aims to foster trust and hope while amplifying TalkItOutHK’s mission: to empower individuals within the LGBTQ+ community to openly discuss mental health and find connection and understanding in a challenging social environment.
My Contribution
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Developed a complete new visual identity for TalkItOutHK, including logo, color palette, typography, and brand system.
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Collaborated with the team to curate and design all booth handouts, including printed materials and supporting documents.
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Designed the website layout and worked closely with both front-end and back-end developers to ensure a cohesive and accessible user experience.
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